The signature “Made in Aveyron”
The leather work is one of the key activities of Aveyron inherited from a long tradition and diversified know-how. In Millau, the glove is one of the jewels. Aveyron’s leather-related companies often have, like the upholstery Gaston Mercier, made the choice of high-end.
As part of the project for Aveyronnais decided September 29, 2008, the General Council has taken the initiative, with all its economic partners, to file a signature “Made in Aveyron” to showcase the know-how, the emblematic sectors and products of Aveyron.
A “Made in Aveyron” Accreditation Committee comprising the General Council, the Consular Chambers and Aveyron Expansion examines every 3 months the requests for the granting of the signature and its use for products manufactured in Aveyron. It is based on the opinions of the Directorate General for Competition, Consumption and the Repression of Fraud.
The saddlery Gaston Mercier which received the approval “Made in Aveyron” for all its products, saddle – equipment rider – equipment horse – luggage, benefits from a contract of license of mark by which it engages with a fair use of the ceded signature.
Gaston Mercier products are labeled “Made in Aveyron”
Actor & Manufacturer
Gaston Mercier products labeled “Made in Aveyron” are the result of work from Aveyron. Men who value a know-how and pay particular attention to their products. Men who have made their creative wealth one of Aveyron’s great values.
Terroir & Naturality
Gaston Mercier products labeled “Made in Aveyron” are from a territory naturally preserved exception, the Aveyron, the first ecological department of France. A territory synonymous with well-being, quality of life and diversity of terroirs. A territory that gives the taste of wide open spaces.
Values & Community
Gaston Mercier products labeled “Made in Aveyron” are a testament to the community values that drive Aveyron. Fraternal values that connect men for three millennia. Values deeply rooted in the simplicity, authenticity and identity of a territory.
Tradition & Opening
Gaston Mercier products labeled “Made in Aveyron” are shaped by the history of men and Aveyron. A rich history of ancestral know-how and resolutely turned towards the future. A story that combines tradition and modernity, heritage and new trends.