Saddlery Gaston Mercier obtains the renewal of its label EPV – Living Heritage Companies

Saddlery Gaston Mercier obtains the renewal of its label EPV – Living Heritage Companies

For the Gaston Mercier upholstery, the EPV label is synonymous with 100% French manufacturing excellence.

The Entreprise du Patrimoine Vivant (EPV) label is a mark of recognition of the State set up to distinguish French companies with craftsmanship and industrial excellence. For us, it is the pride to represent the excellence of the French know-how and for you, a guarantee of quality and 100% made in France on all our products!

Faced with increasingly harsh international competition, the mention “French product” is not always enough to attract customers. Framed, the label “Entreprise du Patrimoine Vivant” (EPV) highlights French manufacturing excellence.

What is the legislation made in France?

Although several pieces of legislation deal with the use of the term “French manufacture”, they do not make it compulsory to affix such an indication to an artisanal or industrial good produced in France. This mention is the result of a voluntary approach by companies wishing to emphasize their local commitment. However, it has the disadvantage of a declarative character, controlled afterwards. With no formalized visuals, it also runs the risk of being seen by the consumer as an additional marketing element.

 

Economic criteria to display the mention “French manufacture”

To consider a product as manufactured in France, Customs applies European regulations on the non-preferential origin of goods at the national level. A product may display a “Made in France” marking when the manufacturing conditions comply with the rules set out in this regulation. These rules are varied and require companies to control the non-preferential origin in order to determine that of their product. Customs has set up a free procedure to provide you with information on the possibility of a “Made in France / Made in France” marking on your product: this is the information procedure on Made in France ( MFIs). For more information, click here.

The EPV label: ambassador for the excellence of “made in France”

Delivered by the State after rigorous instruction, this label aims to reward small and medium-sized companies emblematic of French industrial or artisanal excellence.
Its criteria include the mastery of advanced, renowned or traditional know-how, generally associated with a terroir. They highlight the high added value of manufacturing “made in France” in the eyes of domestic and international buyers.

This promotional action is amplified by a presence of companies labeled on major trade shows as well as support for export.
Distinguishing excellence in manufacturing and rare know-how, the “Entreprise du Patrimoine Vivant” label enables French companies to gain value from global competition.

 

Crafts, industry or gastronomy with advanced know-how valued by the EPV label

Granted by the State, the EPV label is the only distinction rewarding French companies for the excellence of their know-how, particularly in the trades of industry, art and gastronomy. It offers a better visibility to crafts, industry and gastronomy using a rare know-how, advanced or traditional.

Anxious to preserve the high-quality manufactured in France, the State created this label in 2005, clearly identifying an inestimable economic and human heritage. Open to all trades of production, processing, repair and restoration, this distinction is awarded for 5 years after a rigorous selection of candidates.

 

 

Arts and culture professions, many candidates

Artistic or artistic professions are numerous to apply to the EPV, because of their advanced working methods, the scarcity of their equipment and their cultural significance. Baccarat, Chaumet or Hermès are among the companies awarded.

 

The professions of gastronomy, for the recognition of prestige tables

The label EPV emphasizes the requirement and the passion which base the trades of the gastronomy in order to put in harmony the “good” and the “beautiful”. Beyond the recognition of major professional experiences, it highlights prestigious services, such as Dalloyau, Biscuits Fossier, Puyricard’s Chocolaterie, Caviar Petrossian or Champagne Bollinger, terroirs and specialties.

 

The industry can also benefit from EPV labeling.

It identifies advanced technological solutions, intellectual property with very high added value and the safeguarding of traditional manufacturing. Companies from sectors as diverse as optics (Thales Angenieux) and the manufacture of safety gloves (Espuna) are thus distinguished.